Our strategy

© BrightHouse Limited 2012

New stores

Local demographics and attributes such as footfall, adjacencies and square footage recommend potential sites for new stores. So far, we have earmarked 400 possible new locations across the UK. Over 25 new stores began trading this year as part of an accelerated programme of store opening.

Improving efficiencies

In-store customer service, backed by competitive pricing and product availability has driven like-for-like revenue growth.

In addition, we have identified areas where we can increase BrightHouse’s market penetration and expand our range of products.

Meanwhile, enhanced credit processes, greater operational density, and continuing investment in service infrastructure, have all contributed to efficiency optimisation.

Channels for growth