Throughout the last decade, the non-conforming alternative debt market has proved sizeable and stable. Some 10m consumers and 5.2m households are active within it.
The BrightHouse portfolio of over 280 stores provides access to less than 4% of this market. It potentially reaches around 2m consumers. Penetration into local market catchments is circa 8%.
Typically our customers live within three miles of their local store, do not own cars, and have friends or family who are customers.
© BrightHouse Group 2013
Current BrightHouse customers 250,000