BrightHouse announces new Marketing Initiatives to support store growth and customer acquisition

BrightHouse has launched a range of new marketing initiatives aimed at promoting customer satisfaction and growth across its expanding enterprise. Initiatives include the renewal of their sponsorship contract with the Trisha Goddard Show and an increased presence in television advertising.
Dated: Thu 6 Nov, 2008
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BrightHouse renews sponsorship of Trisha Goddard Show

BrightHouse has renewed its contract to sponsor the popular Trisha Goddard Show until well into 2009. With viewing figures of over 400,000, Trisha Goddard is one of UK’s most popular chat show hosts. 70% of the show’s audience match BrightHouse’s targeted customer profile, which means that the show will play an important role in extending BrighHouse’s reach and promoting brand awareness.
Dated: Mon 10 Nov, 2008
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BrightHouse’s Leo McKee: Safe as houses

In an interview with Retail Week BrightHouse CEO, Leo McKee explains the retail chain’s dedication to customer satisfaction, community upliftment and growth. According to McKee, BrightHouse staff know their customers in a way that no other high street retailer does. McKee says, “Because we are very close to our customers we become aware of any change in circumstances very quickly. We can give them a payment holiday if they need it.”
Dated: Thu 13 Nov, 2008
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BrightHouse planning major expansion in Birmingham

BrightHouse has plans to extend its services in the West Midlands region with an expansion project that will create 100 new jobs. Birmingham in particular will benefit from the expansion project with plans to open 10 new stores over the next five years. BrightHouse chief executive, Leo McKee, comments, “Birmingham is an important region and we are delighted to be doubling our store network.”
Dated: Sun 16 Nov, 2008
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BrightHouse proving recession proof

As people all over the world tighten their belts and do their best to protect their wallets against the ravages of the recession, and as many companies brave the pressures of a global credit crisis, UK retailer BrightHouse is gaining customers and looking to expand its chain of stores. According to BrightHouse chief executive, Leo McKee, BrightHouse customers are largely unaffected by the current economic downturn as most don’t own cars or houses and are already on benefits. Their income and spending habits remain largely unchanged and so they are ideally placed to weather the current storm.
Dated: Tue 18 Nov, 2008
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BrightHouse profits up 15.6 per cent

BrightHouse appears to have the midas touch as it continues to thrive amidst a global economic recession. The retail chain has revealed an increase of 15.6% in its operating profit (up to £9.6 million) for the 6 months to the 30th September 2008. Like-for-like sales rose by 13.6% and total turnover shot up 16%.
Dated: Tue 18 Nov, 2008
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